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BookTok Quiet Revolution: How TikTok Saved the Publishing Industry

Arthur Pennington||Source: Global Watch Original
BookTok Quiet Revolution: How TikTok Saved the Publishing Industry
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The publishing industry spent years lamenting the death of reading. Then TikTok happened. BookTok now drives more book sales than any critic, prize, or marketing campaign.

A double-edged sword

BookTok democratized literary taste — anyone can make a book go viral. But it also narrows focus to a specific aesthetic: emotional, accessible, often YA-adjacent.

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