d6ff4697-7dd2-4d9f-aa7d-0583dbe19a49

China Coffee Boom: From Big Cities to County Towns, a Cup Changes Everything

Greta Lindqvist||Source: Global Watch Original
China Coffee Boom: From Big Cities to County Towns, a Cup Changes Everything
Photo by Chevanon Photography on Pexels

Five years ago, good coffee was a big-city luxury. Today, Luckin and Cotti battle on county-town main streets. China coffee consumption has tripled — a pace unmatched globally.

Beyond the price war

The 9.9-yuan price war educated a generation of coffee drinkers. Now, as prices stabilize, the habit is locked in. For coffee brands, the real harvest is just beginning.

Advertisement
#coffee#consumer#china
分享到:XfWB